Pasolivo of Paso Robles, California, presses, bottles, and markets its own olive oil. From the tree to the table, it’s all done organically and sustainability on the farm.
The team developed a visual identity reminiscent of an olive branch, using fluid lines and colors reminiscent of it’s peppery signature oil and the fruity hues of it’s citrus flavors. The brand reflects the fruity flavor of the oil and the beauty and serenity of the ranch itself. To streamline the rollout of new products, the team then developed a fully custom font based on the hand lettered logo.
Contributions: collateral development, branding guidelines, digital advertising and e-newsletter