I'm an empathetic, data-driven, highly collaborative design professional who is passionate about being a leading voice in defining a mission-driven product.
12 years of design experience spanning digital (desktop & mobile) platforms, design systems, product development, digital marketing, advertising campaign amongst other duties.
I am experienced in directing and contributing to UX/UI/visual design, leading critiques, presenting work to cross-functional stakeholders, fostering a culture of design within the organization, and collaborating with a cross-functional team including designers, product managers, engineers, and growth team members, etc.
Experience
Outdoorsy
Sr. Product Designer | Oct 2021 - Present
San Francisco, California, United States
Sr. Product Designer | Oct 2021 - Present
San Francisco, California, United States
Product design & squad lead for redesigning the new host experience.
• Redesign the Outdoorsy host platform on desktop, mWeb, and native app viewports.
• Design, collaborate, and QA Bonfire design system.
• Led new host tooling design process from strategizing, conducting UX workshops, creating user flows & wireframes, delivering design, and handing off specs to engineers to design QA.
• Collaborate and build a strong relationship with the cross-functional team, including but not limited to designers, product managers, engineers, content designers, researchers, and various stakeholders
• Setting guidance based on a single source of truth principle throughout the end-to-end design process.
• Redesign the Outdoorsy host platform on desktop, mWeb, and native app viewports.
• Design, collaborate, and QA Bonfire design system.
• Led new host tooling design process from strategizing, conducting UX workshops, creating user flows & wireframes, delivering design, and handing off specs to engineers to design QA.
• Collaborate and build a strong relationship with the cross-functional team, including but not limited to designers, product managers, engineers, content designers, researchers, and various stakeholders
• Setting guidance based on a single source of truth principle throughout the end-to-end design process.
Levi Strauss & Co.
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
UX design lead of Levi's® Mobile App and Omnichannel
• Redesigned Levi's® AOS mobile app (associate ordering system) and optimized for a wide range of devices, interfaces, and accessibility.
• Led end-to-end design process from strategizing, conducting UX workshops, creating user flows & wireframes, delivering design, and handing off specs to engineers to design QA.
• Managed and collaborated with PM on Levi's® Mobile App expansion in India.
• Implemented design project management process within the cross-functional team.
Rakuten Ready
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
As the UX design lead of the ARRIVE product – the predictive arrival technology, I mainly collaborate with a cross-functional team on designing, refining, and developing Rakuten Ready’s order-for-pickup experience.
• Led end-to-end product and design process, including creating user flow, wireframes, presentations, interactive prototypes, and detailed design specs
• Collaborated with engineers to develop and launch products and features
• Defined and designed the UX for the new version of the ARRIVE Console
• Created, improved, and maintained ARRIVE iOS app systematically and timely
• Delivered scalable and successful designs on time and utilized data from user research
Levi Strauss & Co.
Senior UX Designer | Jun 2019 - Oct 2019
San Francisco, California, United States
Mainly responsible for designing Levi’s mobile app in America and Europe regions.
• Collaborated with a cross-functional team on various design projects across e-commerce and Omnichannel
• Mentored junior designers
• Contributed to Levi’s mobile app design system development
• Built and defined CMS modules for the e-commerce website
Common Sense Media
Product Designer | Nov 2018 - May 2019
San Francisco, California, United States
Create product designs for complex and diverse organizational requirements. Empathize with the user's mental model and apply principles of human-centered design and design thinking to resolve their needs.
Design projects I led and collaborated on:
• Education Blog UI & Visual refresh
• Education Search UI & Visual design redesign
• Web style guide
• Web banners, infographic, collateral layout, and image search/editing
• Education Blog UI & Visual refresh
• Education Search UI & Visual design redesign
• Web style guide
• Web banners, infographic, collateral layout, and image search/editing
Key responsibilities & contributions:
• Deliver wireframes, user flows, mockups, and final UI designs
• Designs optimized for a wide range of devices, interfaces, and accessibility.
• Development of the style guide
• Review the implementation with engineers and assist in QA
• Deliver wireframes, user flows, mockups, and final UI designs
• Designs optimized for a wide range of devices, interfaces, and accessibility.
• Development of the style guide
• Review the implementation with engineers and assist in QA
Dolby Laboratories
Visual Designer | May 2018 - Nov 2018
San Francisco, California, United States
Designed and supported multiple stakeholders from the Brand Content Experience team.
• Navigated fast-paced design process and was actively involved in brand system developments
• Designed across a variety of digital and print properties
• Designed across a variety of digital and print properties
Jiobit for Families
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Led, managed, and executed design projects ranging from branding, web, mobile, marketing, packaging, print collateral, and digital advertising to photography. Collaborated with the product, marketing, industrial, and development teams to shape the Jiobit brand and its tone of voice.
Key responsibilities & contributions:
• Brand architecture and logo development
• Mobile app & responsive website design
• Packaging, digital advertising, and marketing collateral
• Presentation and infographic design
• Iconography and illustration
• Photoshoot production and art direction
• Mobile app & responsive website design
• Packaging, digital advertising, and marketing collateral
• Presentation and infographic design
• Iconography and illustration
• Photoshoot production and art direction
Since its launch, Jiobit has been featured on many major sites, including PC Mag Editors' Choice 2018, BuzzFeed, and TechCrunch.
300FeetOut
Visual Designer | June 2010 – January 2017
San Francisco, California, United States
Led end-to-end design process and delivered projects including responsive website, user interaction design, advertising campaign to marketing collaterals.
Key responsibilities & contributions:
• Creative direction and visual design for various projects
• Brand architecture and logo development
• Design direction and cross-functional team collaboration
• UI/UX & Responsive website design
• Creative direction and visual design for various projects
• Brand architecture and logo development
• Design direction and cross-functional team collaboration
• UI/UX & Responsive website design
Skills & Capabilities
• Mastery of design and prototyping tools such as Figma, Sketch, Adobe Creative Cloud, InVision and Webflow
• Expertise in brand experience design, iconography, illustrations, and photography
• Hands-on experience with creating polished visual design specifications
• Proficiency in designing experiences that work across desktop and mobile devices
• Experience with CMS (WordPress), basic HTML, Microsoft 360, Keynote, and Powerpoint
• Hands-on experience with creating polished visual design specifications
• Proficiency in designing experiences that work across desktop and mobile devices
• Experience with CMS (WordPress), basic HTML, Microsoft 360, Keynote, and Powerpoint
Education
Academy Of Art University; San Francisco, California
Courses of MFA Program | Graphic Design
Courses of MFA Program | Graphic Design
Ming Chuan University; Taoyuan City, Taiwan
Bachelor of Design | Commercial Design
Bachelor of Design | Commercial Design