Empathetic, data-driven, and highly collaborative product and UX design professional with over 12 years of experience across digital platforms, design systems, and product development. I excel in leading the full design process, from discovery and ideation to high-fidelity design delivery, working closely with engineers and cross-functional teams. Passionate about creating mission-driven products, I specialize in UX/UI/visual design, building products from 0 to 1, fostering a design culture, and driving growth through innovative user experiences.
Experience
Self-employed
Freelance product designer | Sep 2024 - Present
Remote, United States
Freelance product designer | Sep 2024 - Present
Remote, United States
With over 12 years of experience in visual, UX/UI, and product design, I excel as both an individual contributor and a collaborative team player. I specialize in leading the entire design process, from discovery and ideation to high-fidelity design delivery, working closely with engineers to bring user-centered solutions to life. My expertise includes building products from 0 to 1, creating design systems, conducting user research, and prototyping, all aimed at driving organizational growth through intuitive and innovative user experiences.
Outdoorsy
Sr. Product Designer | Oct 2021 - Sep 2024
Remote, United States
Sr. Product Designer | Oct 2021 - Sep 2024
Remote, United States
• Led the end-to-end design process for the new host experience redesign, resulting in a 15% increase in CSAT for design and navigation scores from beta launch to full rollout in 3 months, and an overall satisfaction increase of 12%.
• Directed the design process for new host tooling from strategy to handoff to engineers, decreasing the average onboarding time for hosts to list their RVs from 12 days to 8 days, contributing to a 2.4% decrease in booking cancellation rates and a 2% increase in gross revenue.
• Designed and quality-assured the Bonfire design system, which was selected as a finalist for the Design System Award, Best Adoption category hosted by ZeroHeight.
• Conducted user research and usability testing to gain insights into user behaviors and use findings to inform design decisions, collaborated cross-functionally for successful product launches, and proficiently drove end-to-end 0-to-1 product design processes.
Levi Strauss & Co.
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
• Redesigned Levi's® AOS mobile app and optimized for various devices and accessibility.
• Managed end-to-end design process from strategy to design QA.
• Led Levi's® Mobile App expansion in India.
• Implemented design project management process within the team.
Rakuten Ready
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
Rakuten Ready is an end-to-end SaaS platform for merchants, specializing in arrival technology that enhances Order for Pick-up experiences for today's mobile-first consumers. During my tenure, I:
• Led the product and design process for enhancing Rakuten Ready’s Order for Pick-up experience.
• Collaborated closely with engineers to ensure seamless integration of design and functionality.
• Defined the user experience (UX) for the new iteration of the ARRIVE Console.
• Applied data-driven design methodologies to drive continuous improvement and optimization.
Levi Strauss & Co.
Senior UX Designer | Jun 2019 - Oct 2019
San Francisco, California, United States
• Contributed to Levi’s mobile app design, design system development, and mentorship.
• Built and defined CMS modules for the e-commerce website.
Common Sense Media
Product Designer | Nov 2018 - May 2019
San Francisco, California, United States
• Led the redesign of the Education Blog and refreshed the side-wide Search UX & UI.
• Supported the development of the web design system.
• Managed the end-to-end design process from strategy to design QA.
• Delivered designs optimized for various devices, interfaces, and accessibility.
• Collaborated with engineers to ensure successful implementation and QA.
• Designed for complex and diverse organizational requirements, applying principles of human-centered design and design thinking to meet user needs.
Dolby Laboratories
Visual Designer | May 2018 - Nov 2018
San Francisco, California, United States
• Supported multiple stakeholders from the Brand Content Experience team.
• Actively involved in brand system developments and maintained brand consistency.
• Designed for digital and print properties including presentation decks, interactive tools, iconography, print collateral, environment banners, digital ads, and infographics.
• Managed, led, and executed design projects ranging from branding to digital advertising.
Jiobit for Families
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
• Led, managed, and executed design projects across branding, web, mobile, marketing, packaging, and digital advertising.
• Collaborated with product, marketing, industrial, and development teams to shape the Jiobit brand and tone of voice.
• Contributed to brand architecture, design system, brand identity development, responsive website and mobile app design, packaging, digital advertising, marketing collateral, presentation and infographic design, iconography, illustration, and photoshoot production.
300FeetOut
Visual Designer | June 2010 – January 2017
San Francisco, California, United States
Highly involved in design direction for well-known clients including San Francisco Ballet, Four Seasons Hotels, Highgate Hotels, Monotype, Stern Grove Festival, The Walt Disney Family Museum, and 511.ORG, etc.
• Managed the end-to-end design process and delivered projects including responsive websites, user interaction design, and advertising campaigns.
• Provided creative direction and visual design for various projects.
• Led brand architecture and logo development, design direction, cross-team collaboration, UI/UX & responsive website design, and managed design details through to production.
Skills & Capabilities
• Proficient in end-to-end design processes, from concept to implementation.
• Experienced in conducting user research and usability testing to inform design decisions.
• Skilled in developing and maintaining design systems to ensure consistency and efficiency.
• Effective in cross-functional collaboration with product, engineering, and marketing teams.
• Expertise in prototyping and usability testing to iterate and improve designs.
• Strong communication and presentation skills to articulate design concepts and solutions.
• Proficient in Figma, Sketch, and Adobe Creative Suite for design and prototyping.
• Familiarity with project management tools like JIRA, Confluence, Google Workspace, and Microsoft Office.
• Experienced in wireframing and information architecture to structure user interfaces effectively.
• Knowledgeable in CMS platforms such as Webflow, Wordpress, and Drupal.
• Committed to web accessibility standards to create inclusive digital experiences.
• Skilled in developing and maintaining design systems to ensure consistency and efficiency.
• Effective in cross-functional collaboration with product, engineering, and marketing teams.
• Expertise in prototyping and usability testing to iterate and improve designs.
• Strong communication and presentation skills to articulate design concepts and solutions.
• Proficient in Figma, Sketch, and Adobe Creative Suite for design and prototyping.
• Familiarity with project management tools like JIRA, Confluence, Google Workspace, and Microsoft Office.
• Experienced in wireframing and information architecture to structure user interfaces effectively.
• Knowledgeable in CMS platforms such as Webflow, Wordpress, and Drupal.
• Committed to web accessibility standards to create inclusive digital experiences.
Education
Academy Of Art University; San Francisco, California
Courses of MFA Program | Graphic Design
Courses of MFA Program | Graphic Design
Ming Chuan University; Taoyuan City, Taiwan
Bachelor of Design | Commercial Design
Bachelor of Design | Commercial Design