Empathetic, data-driven, and highly collaborative senior product and UX design professional with over 12 years
of experience across digital platforms, design systems, and product development. Passionate about driving
mission-driven products, I excel in directing UX/UI/visual design, leading end-to-end design processes,
developing 0 to 1 products, leading critiques, presenting work to cross-functional stakeholders, fostering a design
culture, and collaborating with diverse teams.
of experience across digital platforms, design systems, and product development. Passionate about driving
mission-driven products, I excel in directing UX/UI/visual design, leading end-to-end design processes,
developing 0 to 1 products, leading critiques, presenting work to cross-functional stakeholders, fostering a design
culture, and collaborating with diverse teams.
Experience
Outdoorsy
Sr. Product Designer | Oct 2021 - Present
San Francisco, California, United States
Sr. Product Designer | Oct 2021 - Present
San Francisco, California, United States
Product design lead for redesigning the new host experience and Bonfire design system.
• Led end-to-end design for new host experience redesigns, guiding strategy through engineer handoff.
• Conducted user research and usability testing to inform design decisions and enhance user experience.
•Designed and quality-assured the Bonfire design system, a finalist in the ZeroHeight Design System Award's Best Adoption category.
•Collaborated cross-functionally to successfully launch new host tooling with product, engineering, and marketing teams.
• Established design guidance, optimizing end-to-end design processes and workflow efficiency.
• Conducted user research and usability testing to inform design decisions and enhance user experience.
•Designed and quality-assured the Bonfire design system, a finalist in the ZeroHeight Design System Award's Best Adoption category.
•Collaborated cross-functionally to successfully launch new host tooling with product, engineering, and marketing teams.
• Established design guidance, optimizing end-to-end design processes and workflow efficiency.
Levi Strauss & Co.
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
Senior UX Product Designer | Apr 2021 - Oct 2021
San Francisco, California, United States
UX design lead at Levi's® for mobile app and omnichannel
• Redesigned Levi's® AOS mobile app (associate ordering system) and optimized for a wide range of devices, interfaces, and accessibility.
• Led end-to-end design process from strategizing, conducting UX workshops, creating user flows & wireframes, delivering design, and handing off specs to engineers to design QA.
• Managed and collaborated with PM on Levi's® Mobile App expansion in India.
• Implemented design project management process within the cross-functional team.
• Led end-to-end design process from strategizing, conducting UX workshops, creating user flows & wireframes, delivering design, and handing off specs to engineers to design QA.
• Managed and collaborated with PM on Levi's® Mobile App expansion in India.
• Implemented design project management process within the cross-functional team.
Rakuten Ready
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
As UX Design Lead for Rakuten Ready ARRIVE, I collaborate on designing and refining our predictive arrival technology's order for pickup experience with a cross-functional team.
• Led end-to-end product and design process for Rakuten Ready’s order for pickup experience, from creating user flows to delivering detailed design specs.
• Collaborated closely with engineers to develop and launch products and features, ensuring seamless integration of design and functionality.
• Defined and designed the UX for the new version of the ARRIVE Console, streamlining workflows and improving usability for internal stakeholders.
• Systematically improved and maintained the ARRIVE iOS app, delivering scalable and successful designs on time and utilizing insights from user research.
• Utilized data-driven design methodologies to continuously refine and optimize the Rakuten Ready ARRIVE experience.
• Collaborated closely with engineers to develop and launch products and features, ensuring seamless integration of design and functionality.
• Defined and designed the UX for the new version of the ARRIVE Console, streamlining workflows and improving usability for internal stakeholders.
• Systematically improved and maintained the ARRIVE iOS app, delivering scalable and successful designs on time and utilizing insights from user research.
• Utilized data-driven design methodologies to continuously refine and optimize the Rakuten Ready ARRIVE experience.
Levi Strauss & Co.
Senior UX Designer | Jun 2019 - Oct 2019
San Francisco, California, United States
Mainly responsible for designing Levi’s mobile app in America and Europe regions.
• Collaborated with a cross-functional team on various design projects across e-commerce and Omnichannel
• Mentored junior designers
• Contributed to Levi’s mobile app design system development
• Built and defined CMS modules for the e-commerce website
Common Sense Media
Product Designer | Nov 2018 - May 2019
San Francisco, California, United States
Create product designs for complex and diverse organizational requirements. Empathize with the user's mental model and apply principles of human-centered design and design thinking to resolve their needs.
Design projects I led and collaborated on:
• Education Blog UI & Visual refresh
• Education Search UI & Visual design redesign
• Web style guide
• Web banners, infographic, collateral layout, and image search/editing
• Education Blog UI & Visual refresh
• Education Search UI & Visual design redesign
• Web style guide
• Web banners, infographic, collateral layout, and image search/editing
Key responsibilities & contributions:
• Deliver wireframes, user flows, mockups, and final UI designs
• Designs optimized for a wide range of devices, interfaces, and accessibility.
• Development of the style guide
• Review the implementation with engineers and assist in QA
• Deliver wireframes, user flows, mockups, and final UI designs
• Designs optimized for a wide range of devices, interfaces, and accessibility.
• Development of the style guide
• Review the implementation with engineers and assist in QA
Dolby Laboratories
Visual Designer | May 2018 - Nov 2018
San Francisco, California, United States
Designed and supported multiple stakeholders from the Brand Content Experience team.
• Navigated fast-paced design process and was actively involved in brand system developments
• Designed across a variety of digital and print properties
• Designed across a variety of digital and print properties
Jiobit for Families
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Led, managed, and executed design projects ranging from branding, web, mobile, marketing, packaging, print collateral, and digital advertising to photography. Collaborated with the product, marketing, industrial, and development teams to shape the Jiobit brand and its tone of voice.
Key responsibilities & contributions:
• Brand architecture and logo development
• Mobile app & responsive website design
• Packaging, digital advertising, and marketing collateral
• Presentation and infographic design
• Iconography and illustration
• Photoshoot production and art direction
• Mobile app & responsive website design
• Packaging, digital advertising, and marketing collateral
• Presentation and infographic design
• Iconography and illustration
• Photoshoot production and art direction
Since its launch, Jiobit has been featured on many major sites, including PC Mag Editors' Choice 2018, BuzzFeed, and TechCrunch.
300FeetOut
Visual Designer | June 2010 – January 2017
San Francisco, California, United States
Led end-to-end design process and delivered projects including responsive website, user interaction design, advertising campaign to marketing collaterals.
Key responsibilities & contributions:
• Creative direction and visual design for various projects
• Brand architecture and logo development
• Design direction and cross-functional team collaboration
• UI/UX & Responsive website design
• Creative direction and visual design for various projects
• Brand architecture and logo development
• Design direction and cross-functional team collaboration
• UI/UX & Responsive website design
Skills & Capabilities
• Proficient in end-to-end design processes, from concept to implementation.
• Experienced in conducting user research and usability testing to inform design decisions.
• Skilled in developing and maintaining design systems to ensure consistency and efficiency.
• Effective in cross-functional collaboration with product, engineering, and marketing teams.
• Expertise in prototyping and usability testing to iterate and improve designs.
• Strong communication and presentation skills to articulate design concepts and solutions.
• Proficient in Figma, Sketch, and Adobe Creative Suite for design and prototyping.
• Familiarity with project management tools like JIRA, Confluence, Google Workspace, and Microsoft Office.
• Experienced in wireframing and information architecture to structure user interfaces effectively.
• Knowledgeable in CMS platforms such as Webflow, Wordpress, and Drupal.
• Committed to web accessibility standards to create inclusive digital experiences.
• Skilled in developing and maintaining design systems to ensure consistency and efficiency.
• Effective in cross-functional collaboration with product, engineering, and marketing teams.
• Expertise in prototyping and usability testing to iterate and improve designs.
• Strong communication and presentation skills to articulate design concepts and solutions.
• Proficient in Figma, Sketch, and Adobe Creative Suite for design and prototyping.
• Familiarity with project management tools like JIRA, Confluence, Google Workspace, and Microsoft Office.
• Experienced in wireframing and information architecture to structure user interfaces effectively.
• Knowledgeable in CMS platforms such as Webflow, Wordpress, and Drupal.
• Committed to web accessibility standards to create inclusive digital experiences.
Education
Academy Of Art University; San Francisco, California
Courses of MFA Program | Graphic Design
Courses of MFA Program | Graphic Design
Ming Chuan University; Taoyuan City, Taiwan
Bachelor of Design | Commercial Design
Bachelor of Design | Commercial Design