I'm an empathetic, data-driven, highly collaborative design professional who is passionate about being a leading voice in defining a mission-driven product.
9+ years of design experience spanning digital (desktop & mobile) platforms, design systems, product development, digital marketing, advertising campaign amongst other duties.
I am experienced in directing and contributing to UX/UI/visual design, leading critiques, presenting work to cross-functional stakeholders, fostering a culture of design within the organization, and collaborating with a cross-functional team including designers, product managers, engineers, and growth team members, etc.
Levi Strauss & Co.
Senior UX Product Designer | Apr 2021 - Present
San Francisco, California, United States

Rakuten Ready
Senior UX Designer | Nov 2019 - Mar 2021
San Francisco Bay Area, California, United States
As the UX design lead of the ARRIVE product – the predictive arrival technology, I mainly collaborate with a cross-functional team on designing, refining and developing Rakuten Ready’s order for pickup experience.
• Led end-to-end product and design process, including creating user flow, wireframes, presentations, interactive prototypes and detailed design specs
• Collaborated with engineers to develop and launch products and features
• Defined and designed the UX for the new version of the ARRIVE Console
• Created, improved and maintained ARRIVE iOS app systematically and timely
• Delivered scalable and successful designs on time and utilize data from user research

Levi Strauss & Co.
Senior UX Designer | Jun 2019 - Oct 2019
San Francisco, California, United States
Mainly responsible for designing Levi’s mobile app in America and Europe regions.
• Collaborated with a cross-functional team on varies design projects across e-commerce and Omnichannel
• Mentored junior designers
• Contributed Levi’s mobile app design system development
• Built and defined CMS modules for the e-commerce website

Common Sense Media
Product Designer | Nov 2018 - May 2019
San Francisco, California, United States
Create product designs for complex and diverse organizational requirements. Empathize with the user's mental model and apply principles of human-centered design and design thinking to resolve their needs.
Design projects I led and collaborated:
• Education Blog UI & Visual refresh
• Education Search UI & Visual design redesign
• Web styleguide
• Web banners, infographic, collateral layout, and image search/editing
Key responsibilities & contributions: 
• Deliver wireframes, user flows, mockups, and final UI designs 
• Designs optimized for a wide range of devices, interfaces, and accessibility.
• Development of the style guide
• Review the implementation with engineers and assist in QA

Dolby Laboratories
Visual Designer | May 2018 - Nov 2018
San Francisco, California, United States
Designed and supported the multiple stakeholders from Brand Content Experience team.
• Navigated fast paced design process and actively involved in brand system developments
• Designed across a variety of digital and print properties including presentation deck, interactive tools, iconography, print collateral, environment banners, digital ads, infographics, and other digital communication platforms

Jiobit for Families
Visual Product Designer | February 2017 - May 2018
Menlo Park, California, United States
Led, managed and executed design projects ranging from branding, web, mobile, marketing, packaging, print collateral, digital advertising to photography. Collaborated with product, marketing, industrial and development teams to shape the Jiobit brand and its tone of voice.
Key responsibilities & contributions: 
• Brand architecture and logo development
• App & responsive website design
• Packaging, digital advertising, and marketing collateral
• Presentation and infographic design
• Iconography and illustration
• Photoshoot production and art direction
Since launch, Jiobit has been featured on many major sites, including PC Mag Editors' Choice 2018, BuzzFeed and TechCrunch.

Visual Designer | June 2010 – January 2017
San Francisco, California, United States
Led end-to-end design process and delivered projects including responsive website, user interaction design, advertising campaign to marketing collaterals.
Design direction for clients including San Francisco Ballet, Four Season Hotels, Highgate Hotels, Monotype, Stern Grove Festival, The Walt Disney Family Museum, and 511.ORG, etc.
Key responsibilities & contributions: 
• Creative direction and visual design for various projects
• Brand architecture and logo development
• Design direction and cross-team collaboration
• UI/UX & Responsive website design
• Manage design details through to production
Skills & Capabilities
• Mastery of design and prototyping tools such as Sketch, Figma, Adobe Creative Cloud, InVision and Webflow
• Expertise in brand experience design, iconography, illustrations, and photography
• Hands-on experience with creating polished visual design specifications
• Proficiency in designing experiences that work across desktop and mobile devices
• Experience with CMS (WordPress), basic HTML, Microsoft 360, Keynote and Powerpoint
Academy Of Art University; San Francisco, California
Courses of MFA Program '06-'10 | Graphic Design
Ming Chuan University; Taoyuan City, Taiwan
Bachelor of Design | Commercial Design
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