This project was created for the MFA thesis. Decoder Channel is a non-profit organization that uses case studies and factors of misleading marketing techniques in order to understand the problem of advertisement consumption. Advertising messages are clearly constructed for the purpose of getting you to spend your money.
The goal is to raise the awareness of misleading advertisements created by marketers for consumers who are manipulated by them. In order to accomplish the goal, Decoder Channel will create an online community, self-taught materials, outdoor advertising and guerilla campaigns.
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Contributions: visual communication, branding, ad campaign and print design
Credits: Coral H. Yang
