My relationship with Polaroid started years ago when I bought my first Polaroid camera on ebay. The impression of old Polaroid is like a grandpa, enrich in knowledge but isolated from the modern world.
With the evolution of Polaroid in recent years, which was transitioning from film to digital format, I decided to give Polaroid a brand new look.
The overall concept of the new Polaroid logo is simple, clean and colorful. The color switching shows the developing process of Polaroid film. The six rainbow colors play very important roles in Polaroid’s new identity system. They are divided into four categories, which include Gold (yellow and orange tones), New Passion (Red), Rebirth (Green) and Soul (Blue).
Credits: Coral H. Yang

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