Levi’s® is aiming to redefine its business as wholesale declines by focusing on growing its direct-to-consumer (DTC) channel. The company plans to create a mobile app that will connect their in-store and online experiences and build a strong omni-channel brand that enhances customer experience and increases the reach of their DTC channel.
Challenges & Goals
Our team's challenge is to develop a Minimum Lovable Product app for Levi's®, which is not only engaging but also helps increase brand perception, drive revenue and loyalty, and launch by October. Our task involves redesigning existing features within a new platform, creating different feature sets by region, and meeting aggressive timelines.
Despite the challenges brought by the COVID-19 pandemic to the retail industry, the launch of the Levi's® app has resulted in an increase in online sales. As a result, the app has become a major focus of the company, driving growth in the direct-to-consumer business and helping to redefine Levi's® in the changing retail landscape.

Learn more about Levi’s® Mobile App
Collaboration / Role and Job Function
As a product & UX designer, my main role was to collaborate with cross-functional teams such as product managers, engineers, and stakeholders to quickly adopt and roll out user paths for various features of the Levi's® app, including the shop (product display page, cart & checkout, search, find a store, etc.), as well as the loyalty program for the European region. I also worked closely with the engineering team to ensure the designs were implemented accurately and met the product vision and goals.
Design / Mobile App
Design / Checkout Flow
Credits: Levi Strauss & Co.

Selected Projects

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