This is a project of branding and campaign design for Typo International Design Talks conference, with a theme of "Focus."
Your eyes are an expression of your particular focus. No matter if you’re pushing pixels, kerning type, adjusting CSS, or following up with clients; your focus is a vital part of the process of creating and is unique to you. 'Eyes' quickly developed into a series of fun graphics and eventually a visually pleasing yet interactive campaign.
Learn more about the make of TYPO Focus from VMA Storyboard
Contributions: visual identity, print campaign, digital campaign, environmental campaign, branding guidelines and collateral development